But even more powerful, Sephora-one of the biggest beauty companies in the world-launched a series of in-store programming around the country (and online video tutorials) for the trans and nonbinary community, hosted and developed by transgender Sephora cast members. It supported the Equality Act introduced in Congress in 2016 that proposed to amend the Civil Rights Act of 1964 to include sexual orientation and gender identity, and has been a long-standing supporter of the HRC.Īs expected, Sephora created a fun and colorful PRIDE challenge, Rock YOUR Rainbow, celebrating individuality and offering support for the LGBTQ+ community all month long. In its most public show of support, in 2016 it welcomed transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity – to significant backlash (a short-lived loss for a long-term gain!). Target’s commitment doesn’t just start and end in June.
Target also made sure that every clothing item in its PRIDE collection was featured on people who identify as males and females to break any stereotypes that certain items (e.g., a pink Pride shirt) are only for certain genders. It was among the first corporation to offer domestic partner benefits 25 years ago, contributing to its perfect score on the Human Rights Campaign’s Corporate Equality Index for the last 14 years has engaged around various legal issues, including the recent HB2 injunction and for nearly 2 decades has supported HRC initiatives, like Project One-a campaign to dramatically expand LGBTQ+ equality in the South.įrom party supplies to kids’ clothing, Target offered a rainbow-colored surprise in nearly every department to celebrate PRIDE this June. But make no mistake, Levi’s has been supporting LGBTQ+ equality for decades.
This year it added to that display by inviting notable activists among the LGBTQ+ community to share their very real and moving stories. JCPenney thanks associates across the globe who foster an inclusive environment where everyone feels comfortable bringing their whole self to work each and every day.Like many retailers, Levi’s creates a PRIDE clothing collection each year as a show of support and a way to increase visibility for LGBTQ+ equal rights. She says to “just be who you are, be secure, love yourself, and be happy.” Sandy has volunteered for many years with LGBTQ+ nonprofits. As a transgender woman, she has enjoyed working for a company that gives her equal opportunities as a stylist. Meet JCPenney Salon Stylist Sandy Flor Viruel who works in our Staten Island, New York store. Take a look at how Caitlyn shared her story in her work environment. She is proud to work for a company that believes in inclusion and diversity. Coming out is not easy but having the support from her coworkers made her journey less scary. Hear more from Caitlyn Trabucco, a Sephora inside JCPenney associate who works in our Middletown, New York store. Hear about her reflections about acceptance and encouragement. She brings her passion to work every day to create an inclusive work environment for our associates and shopping experience for our customers. Introducing General Manager Brandi Gary from our Richmond, Kentucky, store who is proud to be an ally for the LGBTQ+ community. See how Salem is living with Pride at JCPenney. As a leader of PRIDE, he champions a network of engaged LGBTQ+ associates and allies that focus on making JCPenney an inclusive workplace. Meet General Manager Salem Boohaker who works in our Metairie, Louisiana store and is the co-chair of JCPenney’s PRIDE Business Resource Team (BRT). Hear the inspirational stories and unique experiences of four associates featured in our ‘People with Pride’ series published throughout Pride Month this June. On this historic anniversary, we recognize Pride Month and JCPenney’s LGBTQ+ associates and allies living by our commitment to inclusion and diversity. JCPenney stands with our LGBTQ+ associates and customers as the journey to equality continues. The following year, the very first Pride march was held in New York City on June 28, 1970. Today marks the 52 nd anniversary of the Stonewall Uprising in Manhattan – a key event in the lesbian, gay, bisexual, transgender, and queer (LGBTQ+) rights movement.